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Eslite Art House Redesign

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Expertise

UX, Prototyping

Platforms

Mobile

Role

UI/UX designer

Duration

10 weeks

Overview

It's my personal project for redesigning a mobile website called" Eslite Art House".

It's a company named Eslite provides kinds of service, including a bookstore, spectrum, and so on. One of its services is Eslite art house that provides online movie ticket orders. 

After exploring the website, I've found some problems might make users confused.
For instance, some buttons that display same meaning on the page could be removed.

 

The Current Product

Click to see how the product works to date.

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Business Goal

Encourage users to book tickets on Eslite Art House, and increase the ticket conversion rate of the website.

User Goal

Browse kinds of movies on Eslite, and stay up to date with
new movies that release.

The problems to solve

1.   Shown the movie name directly instead of choosing the movie theater.
2.   Movie time can be changed to "drop-down menu".
3.   The type and numbers of a ticket could be also changed to       
      "drop-down menu", then the price automatically added up.
4.    Distinguish whether users are Eslite members or not at the
       beginning.

​How I improve the ticket order process

01

Sketch down my ideas

02

Optimize the functional map

The reason that decides to optimize the functional map since observing the pain point of the product, I find out some inconvenience  for users to book tickets and reduce their patience to use.

functional map.png

03

Wireframe

Make some changes to buttons and the text of buttons, to reduce the confusion for users.

Eslite Art House-wireframe1.png
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Build a style guideline

Design by following the style guideline.

Revise.png

Final UI design

a. The regulation of Online Ticket Booki
b. Start Booking.png
e. Choose Ticket Type.png
f. Choose Seats by Myself.png
h.confirm.png

Prototype

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