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Portfolio
Eslite Art House Redesign
Expertise
UX, Prototyping
Platforms
Mobile
Role
UI/UX designer
Duration
10 weeks
Overview
It's my personal project for redesigning a mobile website called" Eslite Art House".
It's a company named Eslite provides kinds of service, including a bookstore, spectrum, and so on. One of its services is Eslite art house that provides online movie ticket orders.
After exploring the website, I've found some problems might make users confused.
For instance, some buttons that display same meaning on the page could be removed.
Business Goal
Encourage users to book tickets on Eslite Art House, and increase the ticket conversion rate of the website.
User Goal
Browse kinds of movies on Eslite, and stay up to date with
new movies that release.
The problems to solve
1. Shown the movie name directly instead of choosing the movie theater.
2. Movie time can be changed to "drop-down menu".
3. The type and numbers of a ticket could be also changed to
"drop-down menu", then the price automatically added up.
4. Distinguish whether users are Eslite members or not at the
beginning.
How I improve the ticket order process
01
Sketch down my ideas
02
Optimize the functional map
The reason that decides to optimize the functional map since observing the pain point of the product, I find out some inconvenience for users to book tickets and reduce their patience to use.
03
Wireframe
Make some changes to buttons and the text of buttons, to reduce the confusion for users.
Build a style guideline
Design by following the style guideline.
Final UI design
Prototype
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